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Some attempt the aesthetic but use stiff fabrics that photograph well but feel heavy

SALONI SALONI Raised in Mumbai, London-based designer Saloni Lodha relies on her Indian heritage to subtly inform label SALONI's anything-but-shy patterns and color schemes

Puffy wedding dress For brides who want to be the center of attention, summer is the best opportunity to choose the most royal outfit

In fact, the 39.99 number from Zara has proved so popular that it even has its own Instagram account, Hot 4 The Spot, which collates sightings of the dress submitted by people across the country

The subtle pleat are flexible and charming, exuding a gentle atmosphere

The single-shoulder detail does all the talking